About Gravity
Welcome to Gravity, where we celebrate women’s strength, freedom, and individuality through high-quality, stylish athletic apparel.
Our story
Gravity was born in 2020 in Tehran, Iran, where strict rules limited women’s freedom of expression, especially through fashion. Despite these challenges, we were driven by a dream to create a brand that empowers women to fully express themselves. However, due to stringent regulations requiring women to cover up, we faced significant obstacles in realizing our vision.
Recognizing the need for change, we made the bold decision to move to Turkey and start fresh. This move allowed us to embrace our mission without limitations. We rebuilt Gravity from the ground up, focusing on creating adorable and empowering apparel that embodies both women’s and men’s strength and freedom. Our goal is to provide clothing that every individual feels comfortable and confident wearing, no matter where they are.
Our Vision
At Gravity, we are dedicated to:
• Quality Fabrics: We meticulously select the finest fabrics, each chosen for its unique patterns, textures, and colors. Our commitment to quality ensures that every piece of clothing is not only comfortable but also durable and stylish.
• Expressive Colors: We understand the profound impact that colors can have on mood and behavior. That’s why we carefully choose eye-catching colors that allow you to shine and express your unique personality.
• Empowerment: Our slogan, “Dream. Believe. Achieve.” captures our belief in individual empowerment. We are passionate about helping each individual take control of their lives and embrace their full potential in every situation.
Our Philosophy
Gravity represents strength, joy, high energy, and colorful freedom in movement. We believe in the power of community and growth, striving to improve every day and become the best version of ourselves. Our brand is a testament to the resilience and spirit of women and men who refuse to be confined by limitations.
Founder’s Journey
When I started Gravity, I was just 21 years old with a big dream to build my own brand and become the voice of women around the world who have struggled to express themselves. Despite all the challenges we face, I wanted to tell them that everything is possible if we stand together. Today, Gravity has grown beyond its origins and now has a presence in the UK as well, continuing to spread our adorable and empowering mission globally.
Our Style
At Gravity, we want you to feel joyful, chic, and modern all at the same time. We love all sports and fresh, daily streetwear looks. Whether you’re hitting the gym or heading to any other occasion, our styles are designed with the best quality garments to make you look your best.
With Gravity, you are not just wearing clothes; you are making a statement. You are part of a movement that values quality, individuality, and empowerment. Join us on this fabulous journey as we continue to grow and evolve together.
With each passing day, we grow and improve, becoming the best version of ourselves. Thank you for being a part of the Gravity family.